Na roto i te feohi ki te kupu kauwhata, ko te hua, ko te tohutoro tuhinga i huaina te tūtohinga kauwhata, kei reira te ture taketake i runga i te whakamahi o te whakairoiro tohu ia'ia i te ataata i te tuakiri o te kamupene, te waitohu, te whakahaere rānei i te kaupapaKo te whakairoiro tūtohinga ngā, me te whakaata te kauwhata te ao katoa, me te katoa o te peeke o te kamupene (auaretanga, auaha, huatau), ko te reira i te taketake tautoko o te katoa, ko tōna kōrero (ā-roto, o waho). Te pokapū huānga o te whakairoiro tuakiri, ko te moko (waitohu, tohu, waitohu, momotuhi, me te waitohu, i konatunatua), kei te kitea te reira i runga i te kōrero katoa i pāpāho o te kamupene, ko te reira i te logo e hanga e matou he ataata tuakiri. Te waitohu me te whakaata i te whakapakoko o te kamupene me tona mahi, me te hoki ki te whakakaha i ona whakapakoko, me te reassure ona kiritaki.
Te waitohu me te e taea ki te urutau me te whakarerekē hei whakahāngai atu ki (he rerekē ngā tae, ki waho o te tauanga, tapawha tapawhā ranei) i runga i ngā kōrero tautoko o te kamupene.
Kei te kitea te reira, hei tauira, i runga i te haere te pepa, korukī, me te nama, te pānui, te arumoni mātārere, mātārere, te paetukutuku a te kamupene waka. Ko te logo anake e kore e kėia he whakairoiro tūtohinga, te tūtohinga hoki e tautuhi ana i te momotuhi, me te typographic te hōputu ki te whakamahi i, ka rite ki te tikanga whānui i te taitara o te momotuhi me te rahi momotuhi o te ihirangi. Momotuhi ko tetahi o te wāhanga faufaa o te whakairoiro ao o te kamupene, te tahi mau kamupene pērā i Tenault haere pera i te matara ki te waihanga i te momotuhi motuhake ki te tu i roto i.
Te tūtohinga paari hoki te kōwhiringa o te tae i roto i te kēmu o te tae taunga ki te whakaritenga o ngā kōrero pāpāho, me te rerekē moni e wātea ana (tae papamuri ranei te papamuri ma).
Te maha o te tae whakatakoto me te kia iti i roto i te tikanga ki te faaohie i te tamau o te ataata, te tuakiri, me ona pārōnaki i te whakataetae (ranei rima tae e te tino tau i waenganui i te tamau, me te pārōnaki). Me kitea ia tatou i roto i te tūtohinga o te Pantone uara, CMYK, RGB, me te hautekaumāono o ia tae i te whakamahia. Ētahi o te whakairoiro tūtohi kei te hangaia ki te urutau me te whanake i rite ki te huringa o te kamupene. Ko tētahi o ngā whāinga o te whakairoiro tūtohinga, ko te ki te mau tonu i te ōritetanga whakairoiro i roto i te katoa te whakairoiro o te kamupene. Ko tōna whakatinanatanga whakapūmau i te ataata ōrite te tuakiri kia e ka taea e ki te tango i te mana o te kiritaki me te katoa hoa (kaituku, kaihoahoa, press) o te kamupene. Ko te whakairoiro tūtohinga te reira e taea e te kōrero"ki te kotahi te reo"ki te kia rite ki te pai nā te mana o te whakapakoko o te kamupene. Te maori te korero o te rangatōpū te hoahoa (mooni: drawing o te enterprise). I te tahi atu i te whāinga o te whakairoiro tūtohinga, ko te ki te tukua e te kaiwhiwhi e ki te tāutu i ngāwari te tuku i roto i te ōritetanga e pā ana ki te hohokitanga o ngā whakairoiro. I te tahi moni kore-hokiate, he ki tonu i te kāhua aratohu taea ki te tere ake, me te whakahaere i te hanga o ngā kōrero pāpāho, i te tumu e te tīariari kē. Ki te faaoti, te whai i te whakairoiro tūtohinga, ko te faufaa ki te whakawhitiwhiti i te tōtika, te tahi mau kamupene pērā i te BBC te whakaputa i te taua pae tukutuku ki te āwhina ki o ratou hoa mo te whakamahi i o ratou whakairoiro tūtohinga. Te kauwhata tūtohi, ko te hoki he taputapu tino hira i roto i te ratonga o te kōrero rautaki o te kamupene, ki te whāinga, ki te whakatū i tōna tuakiri, ki tona whakapakoko. rangatira kei te mahi koutou i te mahi nui, angitu, me te kororia, e toku hiahia mau Ammar chouf Constantine, Algeria. Ki te hiahia koe ki te hoahoa whakairoiro mo to koutou mahi, tēnā e kore e mangere, ki te whakapā tatou Ping: he Aha ko te waitohu ko te reira i nui i roto i te rautaki pakihi o to koutou kamupene. Central āwhina me ngā whai wāhitanga pakihi Ping: he Aha te waitohu ko te wāhanga nui o te rautaki pakihi o to koutou kamupene. - Central āwhina me ngā whai wāhitanga pakihi Ping: he aha te visual te tuakiri me te aha te e hiahia ana koe i te reira i hoki tou take. Invenio Imago.
